mission statement

Discover the meaning and importance of a mission statement

Defining your corporate mission statement properly and, most importantly, putting it into practice through each of your actions is one of the most important and constant challenges faced by any company, regardless of its scale. 

Given its complexity and importance, at ifeel, we want to help companies to build their purpose through a simple and effective tool designed by its team of psychologists, experts in well-being at work. 

What is a mission statement?

The corporate mission is, essentially, the reason why a company needs to exist. It is necessary to add value to the work the company does and to connect with the real needs of the target audience. It must be able to adapt to the more or less profound changes that occur in society in general and within its sector in particular. 

Although it can be developed as much as you want, to begin with, it must be formulated in a very general phrase that sends a message to the organization’s various stakeholders. 

boost talent strategy

In short, the mission statement is a pivot around which the corporate culture and the company’s various processes must revolve.


3 aspects to consider in the mission statement

1. It is written with an infinitive verb (e.g.: achieve, attain, reach, help). Doing so conveys the idea of action, movement, and dynamism. 

2. It is not a proposal that the company makes to the world: it is something that the company intends to achieve because it is good for the world

3. It synthesizes what the company does and what the company is, what it is going to do with what it wants to be.

Although this reason is usually considered the company’s mission statement, in reality, the idea goes beyond that. It is not limited to describing the action that is performed, the product that is manufactured, or the service that is offered. It also indicates the beneficial effect that this action, product, or service has on society and the planet. 

Join the global leading solution in mental well-being

Why is it important to take care of the mission statement?

When well defined, the mission statement does not remain in words but is manifested in the daily work of employees and allows them to work more efficiently.

Measuring and reviewing your company’s corporate purpose is essential to ensure productivity, maintain a good working environment, and boost talent retention, among other aspects. Thanks to the tool designed by ifeel’s team of psychologists, you can start this process quickly and easily. Download our corporate mission statement measurement scale here. 

mission statement

Keep in mind that a good mission statement brings relevance to the company. This means that it generates agreement in the audience regarding one fact: it is good that the company exists. This way, the corporate mission helps the company stand out from its direct and indirect competitors. 

Moreover, a well-defined and applied mission statement is truly positive for society and the environment. That is why it is so important for a company to be clear about its mission statement and to put it into practice. 

How to assess your company’s mission statement?

A corporate mission is subject to different variables and not everyone in the company always has to experience and interpret it in the same way. This means that your company is alive and in motion.  

However, it is important that your company’s mission statement is well defined, appropriate, and known to everyone on your team and in line with your corporate culture. 

For this purpose, ifeel’s team of leading psychologists in well-being at work has designed a scale with which you can easily evaluate it through its 5 main areas. This will make it easier for you to detect possible inconsistencies in your methodology, as well as those strengths that you should continue to develop in order to take care of yourself and your work.

Thanks to the scale to measure the mission statement designed by ifeel:

1. You will review the extent to which the team members have internalized your company’s corporate mission

2. You will detect possible distortions in terms of vision that could be interfering in the identification with the company. 

3. You will strengthen your company’s mission statement thanks to the perspective provided by your internal customers. 

mission statement

Helping companies build their mission statement

At ifeel, we understand that it is not possible to take care of the company without taking care of the psychological well-being of its employees. For this, we have an emotional well-being program for companies, designed by our team of expert psychologists in work well-being with one main objective: to help companies place employee health at the center of their strategy to build their mission statement.  

Thanks to this partnership, the people in charge of HR departments can receive personalized, data-driven advice on how to make good decisions in a company to get the most out of the teams they are in charge of and take better care of the psychological well-being of the people in them. 

Moreover, this program offers employees a holistic mental health care service structured at different levels according to their needs. This service includes, if required, online psychological therapy with a psychologist specialized in cases like theirs. Try our program today so you can see how it could help you.

We hope you found this post about the importance of measuring your corporate mission statement interesting. If you want more information about our emotional well-being program for companies, simply request it and we will contact your team as soon as possible. You may also be interested in this post about mental health at work.

New call-to-action

  • Nueva llamada a la acción
  • Nueva llamada a la acción

  • We think this articles may interest you