Knowing the corporate social responsibility trends and developing efficient strategies to follow them is essential for companies to adapt to the present moment and prepare for the future.
This post will talk about corporate social responsibility trends and why they are essential in today’s current climate. It is assumed that they include the need for organizations to generate the least possible negative impact on the environment and society and generate the most significant potential benefit for that same society beyond their particular economic benefits as a company. It is about the commitment and willingness to transcend as companies, contributing to the general balance through the generation of well-being related to the care of people and the environment.
Sustainable Development Goals Agenda 2030
When discussing corporate social responsibility trends, particular emphasis is placed on an issue that concerns us all collectively as humanity: the UN’s Sustainable Development Goals (SDGs) for 2030.
These goals cover a wide range of topics. They are ideals to aspire to as humanity to the extent that they are still more desires than actual realities. However, they are not set out on a whim or from naivety, but the certainty that, by putting the necessary tools in place, they are perfectly achievable goals that will make us all live much better lives.
Accountable corporate environments
As we say, there are no more and no less than 17 of these goals, and all of them are crucial for humanity to take the step we need to take. However, if we want to enhance the psychological well-being of employees, we must pay special attention to Sustainable Development Goal 8, which refers to “decent work and economic growth”.
It specifically targets “promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all”. It includes priority areas such as gender pay inequality (also known as the gender pay gap), the protection of labor rights, and the creation of a safe and secure working environment.
Other SDGs that are in the corporate social responsibility trend
In this context, we consider that the sustainable development goal that most attracts our attention is number 8. On the other hand, within this agenda, which is so relevant in setting trends in corporate social responsibility, other sustainable development goals are of interest to companies. They mark essential paths to follow and should also be closely monitored by companies wishing to make this type of commitment.
We are referring to Sustainable Development Goal 3, which refers to “good health and well-being” and can significantly impact work strategies and methodologies within organizations. We also include Sustainable Development Goals 5 (gender equality), 10 (reduction of inequalities), and 12 (responsible production and consumption).
Corporate social responsibility trends in 2022
The 2030 Agenda for Sustainable Development Goals sets an ambitious but very inspiring benchmark for companies interested in making a difference in caring for their employees’ physical and psychological well-being.
In reality, there is no set number of trends to follow or targets to achieve this differentiation. However, given the current situation of the labor ecosystem, especially in large companies, there are unavoidable realities for HR managers that will continue to be present in 2022. These will generate that difference between companies that are indeed socially responsible and those that fail to build an efficient people care strategy.
More specifically, we are talking about the promotion of diversity in companies through effective inclusion policies, strengthening staff members’ psychological well-being, and environmental sustainability as a transversal axis in all the company’s actions.
Don’t miss our article on the Employee Assistance Program!
1. Inclusion of talent based on diversity
When discussing diversity in companies, the need for balance and the absence of discriminatory practices that end up harming women when it comes to joining the company and developing professionally within it always stands out.
However, let’s talk about diversity in the workplace. There are many other axes through which we can structure a corporate culture that is truly oriented towards promoting diversity as a value to be defended and as a work tool to be used: age, sexual orientation, ethnicity, or different educational and professional backgrounds can be interpreted as a focus of discrimination or as a source of inclusion and diversity within companies that follow corporate social responsibility trends.
2. Psychological well-being support
Although much remains consolidated, the need to protect people’s physical health has been undisputed for decades. Now, more than ever, it is time for companies to make the definitive leap in establishing corporate structures to promote the psychological well-being of their employees through specially designed programs such as the one that ifeel makes available to its partner companies.
3. Environmental sustainability
The world of work in which we live will have to be respectful of nature at all production levels. Otherwise, it simply will not be.
Therefore, companies have an unavoidable obligation: to consider the impact their work generates on the environment and try to minimize it as much as possible, educating their teams in good practices of resource reduction and responsible use of materials and energy sources. This way, they will create a friendlier work environment, save an enormous amount of money and, of course, contribute to the care of the planet.
Emotional well-being program for companies
At ifeel, we know that work should not disrupt people’s well-being. Our team of psychologists, experts in well-being at work, has created an emotional well-being program for companies that positively impacts talent retention, reduces absenteeism, and combats employee stress.
In our Resources section, you will find helpful material, such as podcasts, HR guides, or interviews with HR managers. In addition, we have a Psychosocial Risk Factors Template, which you can use to comply with the requirements of the Labor Inspection.
Thanks to our emotional well-being program, your company’s HR managers can receive personalized, data-driven advice on improving the psychological well-being of their teams. In addition, this program offers employees a 360° mental health care service structured at different levels according to their needs. Try our program today to see how it could help you.
We hope you found this post about corporate social responsibility trends interesting. If you would like more information about our emotional well-being program for companies, request it, and we will contact your team as soon as possible.